Greater Than Business Podcast – Episode 019
This is episode 19 of the Greater Than Business Podcast and today we are going to be talking all about the number one automation tool that I use in my business. And that is Infusionsoft. And if you haven't already listened to any of my other episodes, you probably don't know how big of a fan I am of Infusionsoft. And the reason why I'm such a big fan is because it really is the best system out there to be able to automate your business. And I understand that there's a lot of other systems out there that are good, but to me they're just not as great. And for me to structure my whole business around using Infusionsoft and teaching people how to really get the most out of their Infusionsoft accounts, like I definitely have to kind of be in love with this system for me to build my whole business around it.
So trust me, you can take my word for it. I've test driven a lot of the other systems out there and they're always missing something that Infusionsoft offers and well one system may offer it, the other one doesn't. And Infusionsoft kind of basically covers everything that I need in order to automate my business. And yes, fully transparent. There are other little, not necessarily plugins but other little ad-ons that I do use in order to fully automate my business. But where it comes from from like a basic standpoint, Infusionsoft covers nearly everything that I need and obviously out there in the online space there are a lot of people that have a very negative view of Infusionsoft and I kind of want to just take a minute to address that because I understand that there's the confusion soft that floats around. There's the fact that like, Oh it's got too much, no one possibly could need to use that big of a system and it's too expensive and it's too complicated.
And all of those other objections that I hear all the time and I kind of want to just take a second and put them to rest. So first off, their pricing structure has drastically changed and if you think that Infusionsoft is too expensive for you, then what kind of a business are you running is my first question because for me, Infusionsoft is basically an employee. I have it set up so it runs like an employee and for myself, I am paying only a couple of hundred dollars a month for Infusionsoft, which obviously because I'm utilizing the system to its capacity, that is pennies that I'm paying in the scheme of things. Because if I was to employ a VA that does all of the tasks that I have Infusionsoft set up to do, I would probably be paying that VA thousands of dollars in a month. And because I have actually taken the time to learn the system and set up these automations, Infusionsoft allows me to free up a lot of my own time and money because I don't have to outsource.
So one of my biggest things that I've always said in my business is automate before you delegate. So if you can automate it, take the time, which usually to set up an automation sequence, it takes a lot of time on the front end, but then once you have it set up, you don't need to worry about it. Obviously you still need to monitor it and watch it, but you don't need to be as hands on as you'd have to be with like an employee where you're constantly monitoring it, making sure that the quality's the same, making sure that it's being done consistently. Like once you have the system set up in Infusionsoft, it just runs and you don't have to worry about it, which is the greatest thing in the whole entire world when you are a business owner, especially when you are doing it by yourself.
So for me, when I first started in my business, it was just me working by myself and I was starting to, I forget honestly when I got Infusionsoft, which stage of my testing the waters of my business I was in, but I remember that. I think I was going, I think I was an efficiency expert at that point where I was trying to teach people to be really efficient in their businesses, but regardless, basically the reason why I started with Infusionsoft was because all of my idols were using it and I figured if my idols are using Infusionsoft and I want to grow and be as big as them one day, then I need the system that they're using. Now, looking back on that probably wasn't the greatest plan because the cost up front was a lot back then it was $1,500 to get started through them, plus a monthly fee of $300 and I'm not going to lie.
That was a lot of money at the time, especially for me when I was just starting out in business. But since then everything has changed. If you sign up through someone like myself and you want to give Infusionsoft a try, you don't have to pay a startup fee of $1,500 unless you want extra add ons and bonuses, but when you sign up through Infusionsoft, you have to pay that. I don't even know what they're kickstart. That's what the program's called. But I don't even know what the fee is for it now. But I'm assuming, I think they've tiered it a little bit more so, so that you don't have to pay the $1,500 but basically if you can get around that, then do it. But you need to start using a system that you don't want to have to grow into. You want it to grow with you.
So for me now, they have smaller plans set up so you can get started for as little as $99 and that's on a very basic plan with I believe 500 contacts. But if you're just starting out in business and you're looking to grow, that would be my advice. And that is honestly what I did when I first started was I wanted to grow and I wanted to have a big business and I didn't want to have to move my business to a bigger platform. And I knew that with Infusionsoft I was never going to outgrow this system, but I wanted to make sure that I didn't have to start from scratch ever. So instead of going through and using as a subpar system and then needing to switch over once I was super busy in my business, I figured, well, when I'm first starting and I don't have a lot of clients and I have a lot of time, why not get Infusionsoft now learn the system so that I don't have to hire somebody and basically allow myself to grow along with Infusionsoft and use that as one of the biggest assets in my business.
What I didn't realize was the fact that Infusionsoft and because of my love for it, it would end up becoming my business and that I would start managing other people's accounts and that something about Infusionsoft just meshed with my brain. I can't explain it to you. I don't know what it is, but there's something about it where I can look at a blank campaign and I can figure out exactly how I want to do what I want to do and how to do it. So I think it's just that my brain is wired in such a way or who knows, but regardless, it's just, it's, it's a very much a system that I get and I understand. And because of that, it's allowed me to automate nearly most of my business. The only thing that I can't automate are things that I actually have to be present for like recording a podcast or writing a blog post, things like that where I have to physically be present for them within my business.
But everything else on the back end of my business is all automated. So the moment that you join my list, everything that is sent to you is automated. If you schedule a phone call with me, everything is automated. The only thing that I need to pay attention to is looking at my calendar and making sure that I show up to the phone calls. Payments are all automated payment cancellations or automated, failed payments are automated. So if someone's credit cards expiring, that's automated, like pretty much anything and everything that I could possibly think of on the backend of my business is all automated so that I can focus on creating content for you guys, creating extra campaigns and templates and anything and everything that you guys as my followers want to see in here. I can create because I'm not busy doing the busy work in my business.
I'm not chasing people for failed payments. I'm not worried about clients and trying to find new clients because people keep coming into my various channels of my business and becoming leads and becoming clients that way. So there's very little things that I need to worry about on the day to day because I have everything automated. So that is why I constantly am recommending Infusionsoft as the number one automation tool that I use in my business. Because it is. And even though I do have extra little ad-ons, as I said before, that do help with a couple other little things. Infusionsoft is definitely the most reliable system that I have ever used and I understand that they do have downtime, they do have glitches, but so does everybody else. It's technology. You can't expect it to be 100% all the time, but it for the amount of headaches that I've dealt with for technical glitches, the upsides when there aren't technical glitches are beyond making up for it.
So that is why I use Infusionsoft. If I would really, really like to get into a deeper conversation on this, but I honestly know that half of you are probably rolling your eyes right now and trust me, I know this is a boring topic, but I'm super, super passionate about automation obviously, and I really just wanted to give you guys slight insight into why I use Infusionsoft, why I love Infusionsoft and why I built my business around it and why I'm encouraging you that if you haven't tried it to at least think about it, especially if you're still using a system that is way too small for your business and doesn't have the ability to automate. If you don't have the ability to automate, then you need to upgrade your system now. Please, you will thank me later, so that's all I'm going to talk about today.
I don't really want to get into more of my love affair with Infusionsoft because I don't want to bore all of you non-tech people to death. That is not the purpose of this podcast. I just wanted to get you motivated and really thinking about automation in your business and kind of evaluating the tools that you have and making sure that if you are paying $100 a month for a service, is it the right service for if you are not utilizing the service that you have, maybe you should start utilizing it. Maybe you should look at getting something bigger or better or maybe if you're not using the system that you have, think about how you could possibly use it better, why you should be paying attention to automation and thinking about all of the things that you can automate within your business so that you can remove yourself from the day to day activities so that you can get more freedom back in your business.
And for me, hands down, the only system that I would recommend is Infusionsoft for doing all of those things. If you would like more information, please check out the show notes where I'm going to link to my call area where you can book a call. If you are thinking about getting Infusionsoft and you want to kind of take it for a test drive and I'm also going to link to some of my favorite campaigns that I have premade and available to you guys. So if you already have Infusionsoft and you're looking to take a little bit more control of your Infusionsoft account, I have campaigns that I can literally dump right into your accounts. So all of those are going to be available for you in the show notes and you can find those greaterthanbusiness.com/019 and next week I am going to be doing a little bit of a money mindset episode where I really want you to think about money and your relationship with it.
So it's going to be pretty exciting. I can't wait for it. And if you haven't yet subscribed to the podcast, please go ahead and do that. I am going to be putting out some really good episodes over the next few weeks and I want you to make sure that you are getting those alerts on Tuesday morning when we go live. So please, please, please, if you haven't already, go subscribe, leave a review. Let me know what you're liking about the show and if you have any suggestions for upcoming show topics, shoot me an email as usual. It is firstname.lastname@example.org and I can't wait to hear from you. So until next week, I hope you have a wonderful week of immense productivity in your business and I can't wait to talk to you then.
Greater Than Business Podcast – Episode 019